It is quite good. There is a little spice from the DFK and some fruit from the Virginias. The DFK gives some nose tickle on the snork. There is a mild, slightly heavy, sweet topping that is pleasant, but I can't quite identify the flavor. I looked up the blend, and it is supposed to be rum and molasses. Maybe that is it. At any rate it is tasty.
FWIW, I have been rubbing it out and then codger scooping from my hand basically. My sense is that it might benefit from a little air, but it smokes fine straight out of the tin.